Other research I found was on scratch cards. In some newspapers they give you a free scratch card as part of the issue, on these scratch cards you win every time or so it appears. To claim your prize you have to ring up a premium hotline for "insurance and delivery", you get charged a lot of money and you dont really win anything, or not what was suggested on the card. This was an investigation made by Watchdog.
Aside from the research we had a task that was to try and deceive either our whole form or just a single person. We started a brainstorm to try and come up with some ideas, eventually we decided on coming up with a competition to try and trick our class and anyone else who wanted to get involved. The idea was we were going to announce a 1 week competition for people to be within a chance of winning a prize.
It wasn't as straight forward as just making up a competition we had to think carefully about how we would do it without anyone else knowing, this was probably the hardest part of the brief. We stayed later a few days at uni when everyone else had gone to get some printing done and to put up the posters. If people knew we were doing this it would mean that it wouldn't work, success for this brief is based on how believable we make it look.
We thought of different prizes like an Ipad or computer but we thought because we were aiming this competition at art students it should be something that we would find useful. In the end we decided on a Lomography camera as the prize, we felt it wasn't an expensive enough prize for people to not be suspicious of the competition and we linked it to Lomogrpahy to make the competition appear official.
The idea behind the competition was to get people to send a picture of the worst face they could pull, we wanted to something visual like this because at the end of the week we had to present to our year and if we were successful then it would be humiliating to the people who had taken part.
The prize was a Lomography Diana, we all did some research around Lomography to see what sort of style they had to make our competition look genuine. I saw on the website they ran competitions and so copied how they worded their briefs.
We created posters and leaflets that had information of where to send your pictures and the competition deadline. We also created a Facebook page, Twitter page and a blog that the photos could be displayed on. To get the ball rolling we went round asking people if they wanted to enter the competition me and Jamie mainly targeted tutors and were overall pretty unsuccessful, although we sis get Simon and the library guy. We all asked our flatmates if they could help out, which they did. This was so if anyone visited the blog it wouldn't look empty.
We also drafted in a double agent in the form of Joe to try and help us make the competition seem more legit, because he wasn't part of our group he could post stuff on the Facebook page encouraging people to take part.
It was hard working as a group for this project, realistically we were never going to convince everyone but we gave it a good go. Because we had to keep what we were doing in secret there was a limited number of jobs, we all had input into the poster and leaflet design and we all tried to get more people involved. The problem with this brief was that once we had done all the work we couldn't do much more apart from try and promote the competition. I did the best I could with this brief by helping out going round the uni trying to get people to enter the competition, I also created the twitter and a logo.