The first image i have chosen to analyse is the Uncle Sam range advertising image, as a group we discussed this image in great depth. There are lots of little hidden things in this picture or things that give you clues as to the purpose of this advertisment. The image is actually advertising the Uncle Sam range, a line of cookers, knowing this information the purpose and meaning of the picture becomes a lot clearer, to sell you a product. Throughout the whole image you see propaganda and patriotism everywhere, the typography for example has a distinctly american feel to it, the sort you would associate with the wild west. Everything in the image is covered in the American flag from the floor to the curtains, other symbols have been involved like the golden eagle sitting on Uncle Sam's shoulder.
The original target audience for this advert would have been the middle to upper class American man, someone who could afford a stove like the one in the picture and slaves and workers to cook for you. The image itself is really showing you the target audience. The historical reference in the picture symbolised by the clock says 1776 - 1876. In 1776 America gained their independence, and so this image is saying look where we are 100 years after independence. The propaganda in this picture is going as far to say they are the providers for the world, and the peace keepers, symbolised by the offering of the bread to the world.
The second image we were told to analyse is a promotional picture from the first world war. At a first glance the image is nowhere near as bold and imposing on the audience. This does not mean to say though that not as much could be said about it. The first thing you really see is a question asked to the farther of the kids in the image, 'Daddy, what did YOU do in the great war?'. This question, although directed at the father in the picture is really directed at the viewer of the poster to put pressure on younger men to join up for the army and fight for their country. Its using a really smart idea of looking into the future where life appears to be great, us having won the war, and the mans kids are asking what role did he play in the war. In those days this will have been a very important thing for you to fight for your country and immense pressure was put on people to do ultimately what was the right thing. The child playing with the army figures also reinforces this idea of joining the army in an almost sub-conscious way.
The typography contrast completely from the first image, just in this way you can almost tell the difference between England and America. The typeface used in this advert though is very typically British and of the era. The gender of the target audience is very clear in this image, but I also think it could be used to change women attitudes towards the war effort. Just looking at the picture the furniture and clothing doesn't give too much away I think this is to appeal to the highest number of people across the different classes.
Overall these are two greatly contrasting images, but they do contain some similarities, for example they are both tools of propaganda and both contain very patriotic values in them, although the British poster is much more subtle than the American one.
